Centralized leasing is a multifamily operating model where leasing work is handled across multiple communities by shared teams, standardized processes, and common systems instead of each property operating in its own silo. It can include centralizing lead response, tour scheduling, follow-up, application support, and task routing while keeping onsite staff focused on work that requires a physical presence. The exact model varies by organization, but the goal is a more consistent renter experience and more efficient portfolio operations.