Guest Cards

Glossary

Guest cards track renter inquiries, preferences, tours, and follow-up so multifamily teams can manage leads and understand demand.

Definition

A guest card is the record a leasing team creates for a prospective renter after an inquiry, call, visit, or tour. It captures contact details, preferences, inquiry details, and activity history so teams can follow up, schedule tours, and understand where demand is coming from. In multifamily operations, guest cards are often managed through contact or task workflows for both prospect and resident-related activity.

Example

A prospect calls about a one-bedroom apartment, shares a desired move-in date and budget, and asks to tour on Saturday. The leasing team creates a guest card with the prospect’s contact information, preferences, inquiry source, and tour details so the next follow-up is clear.

Why It Matters?

Guest cards matter because they turn leasing interest into trackable work. Complete guest cards help teams avoid missed follow-ups, measure marketing sources, manage tour activity, and read prospect demand across communities.

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