Guided Tour
A guided tour is a structured apartment visit that helps prospects evaluate a community with staff support or a digital self-guided flow.
Definition
A guided tour is a structured property or unit visit that helps a prospective renter evaluate an apartment community. In multifamily, it may be led by a community representative in person or supported by a digital self-guided flow that gives the renter a route, access, and follow-up steps.
Example
A prospect schedules a Saturday tour, verifies their identity, receives temporary access, follows a defined route through the model unit and amenities, and then gets a follow-up message from the leasing team after the visit.
Why It Matters?
Guided tours are a key leasing touchpoint because they connect online interest to an in-person property experience. Operations leaders need clear tour processes, access controls, staffing plans, and reporting so teams can support renter preferences while managing workload and risk.
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