Virtual Tour

Glossary

A virtual tour lets apartment prospects view units or communities remotely using digital media such as video, 360° imagery, or 3D experiences.

Definition

A virtual tour is a digital way for prospects to view an apartment, unit, or community without visiting in person. It may use 360° imagery, 3D views, recorded video, or a live video walkthrough with a leasing team member. In multifamily leasing, virtual tours help prospects understand the space remotely before deciding whether to apply, schedule an in-person visit, or lease sight unseen.

Example

A prospect relocating from another state views a virtual tour of a specific two-bedroom unit, checks the kitchen layout and natural light, then schedules a live video call with the leasing team to ask follow-up questions before submitting an application.

Why It Matters?

Virtual tours expand leasing reach beyond prospects who can physically visit the property. For operations leaders, they can support faster lead qualification, reduce unnecessary in-person tour demand, and improve the leasing experience for renters with tight schedules, long-distance moves, or accessibility constraints.

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