Affordable prospect

An affordable prospect is a prospective renter in the leasing pipeline who is being evaluated or managed for an affordable housing opportunity. Unlike a standard market-rate lead, this prospect may require eligibility review, such as income or age checks, before moving forward. Teams may track these prospects by status, including qualified, unqualified, in progress, or not started.

A leasing team reviews its affordable prospect list each morning, filters for prospects marked In Progress, and follows up with households that still need income documentation before their applications can advance.

Affordable prospects often involve more steps than market-rate leads, so clear tracking helps teams reduce delays, prioritize follow-up, and avoid losing eligible households. It also helps operations leaders monitor where prospects are getting stuck, such as income eligibility, age eligibility, or incomplete application steps.