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Gain to lease is the amount by which current in-place rent for an occupied unit is above today’s market rent. It is the inverse of loss to lease: the property is collecting more than the market would likely support for that unit right now. In multifamily, teams review it to understand how the rent roll compares with achievable rents at renewal or turnover.
Learn moreA garden-style apartment is a low-rise multifamily building type, typically no more than three or four stories, with multiple apartments per story and landscaped grounds around the buildings. Units often have exterior entrances through breezeways, stairwells, or short interior hallways, and these communities commonly use surface parking and have no elevators. Garden-style communities are often…
Learn moreA general ledger is the main financial record for a property, portfolio, or company. It organizes money coming in and going out—such as rent, vendor payments, taxes, insurance, and capital improvements—so teams can prepare reports and understand performance by property or entity.
Learn moreA General Partner (GP) is the managing partner in a real estate investment, fund, or syndication who controls operations and key decisions. In multifamily, the GP is typically responsible for finding and acquiring the property, arranging financing, executing the business plan, and overseeing property performance. Limited partners usually provide capital but do not run day-to-day operations.
Learn moreGenerative AI is artificial intelligence that creates new content, such as text, images, audio, or code, based on training data and prompts. In multifamily operations, it can help draft resident communications, summarize notes, prepare reports, or support other administrative work. Unlike fixed rule-based automation, its output is generated from patterns in data and instructions, so teams should…
Learn moreGross amount is the full amount recorded for a transaction before specified reductions are applied. On an invoice, the gross amount is the net amount plus tax. In multifamily revenue reporting, a related concept is gross potential rent: the rental income a property could generate if fully occupied at market rates.
Learn moreGross Potential Rent (GPR) is the total rental income a property could generate if every unit were occupied at market rent. It is a baseline revenue metric that assumes no vacancy, concessions, discounts, or collection losses. Operators often compare actual revenue, losses, and expenses against GPR to understand performance.
Learn moreA guarantor is a person or entity that agrees to be responsible for a renter’s lease obligations if the renter does not pay or perform as required. In multifamily leasing, a guarantor is often used when an applicant is conditionally approved or does not meet standard screening criteria on their own. The guarantor typically provides financial backing but does not live in the apartment or receive…
Learn moreA guest card is the record created for a prospective resident when they first inquire about, visit, or request information for a multifamily property. It typically captures contact information, unit preferences, inquiry details, timing, follow-up needs, and lead source. Leasing teams use guest cards to manage prospect communication from first contact through tour, application, or close-out.
Learn moreA guest card is the record a leasing team creates for a prospective renter after an inquiry, call, visit, or tour. It captures contact details, preferences, inquiry details, and activity history so teams can follow up, schedule tours, and understand where demand is coming from. In multifamily operations, guest cards are often managed through contact or task workflows for both prospect and…
Learn moreA guest inspection is an inspection workflow completed by someone invited to participate, rather than by the property team’s regular inspector. In multifamily operations, it can be used to collect condition notes, photos, or signatures from a temporary participant while keeping the inspection tied to the property’s standard process. It may also be used in live or remote inspection scenarios where…
Learn moreA guided tour is a structured property or unit visit that helps a prospective renter evaluate an apartment community. In multifamily, it may be led by a community representative in person or supported by a digital self-guided flow that gives the renter a route, access, and follow-up steps.
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